The people we surround ourselves with, in part, define us. This isn’t new. You’ve heard it before. But it’s worth reminding ourselves about the power of our company. We learn through socialization. We advance – as individuals and as a collective – on the experiences we share with one another. 

You can play up to the competition. We see this happen in sport all the time. Great players can draw out the best in others. You can surround yourself with people who are accomplished, active, goal-oriented, encouraging, supportive and benefit from their company and influence tremendously.

Or... 

You can be negatively influenced by people, lower your standards or run with the wrong crowd. 

In this episode we'll explore the obvious choice.