Show: Mentors Coaching

Episode Number: 2

Episode Title: What Should I Charge?

Host: Gail Seymour

Guests: None

Topics and Timestamps:

• 01:11 - How much should I charge?
• 02:00 - Psychological issues of setting a price
• 04:00:- Cost-based pricing strategies
• 05:17 - Price elasticity
• 06:23 - Demand-based pricing strategies
• 07:16 - Price skimming
• 07:58 - Hi-lo pricing
• 08:42 - Value-based pricing strategies
• 09:25 - Charm pricing
• 10:15 - Bundle and package pricing
• 10:42 - Freemium pricing
• 11:25 - Differentiated pricing
• 12:02 - Approaching pricing strategies
• 12:20 - Costs and limiting factors
• 13:40 - Market conditions
• 14:26 - Market positioning
• 15:30 - Choose your strategy
• 16:48 - Funnel pricing
• 17:12 - Summary

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