In this episode, we hear from Jen Bryan (Velocity Growth), who walks us through how to get started with Paid Acquisition. 

You'll learn: 

1. How to find & create custom audiences that you can use for ad targeting
2. How to create engaging and relevant ads
3. Where to find your competitor's ads & see what works well for them

Learn more from Jen on Twitter: https://twitter.com/JenBryan_ 

• 1:30 What is advertising?
• 3:20 Problem / Solution fit
• 6:26 See competitor ads
• 7:45 Building custom audiences