How does ETHA develop new products? ETHA's Co-Founder, Victor Chung, and our head of Customer Satisfaction, Amanda, go over the ETHA new product development process. They use ETHA's Brewed Bottled Kratom Tea as an example. Victor also shares his favorite kratom tea recipe to help him boost his daily mental clarity.

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One of the aspects that separates ETHA from other botanical companies is our ability to do Research and Development through our own in-house lab and through our partners. Our endless passion for science, exploration and constant improvement makes its way into all the products we bring to you. Through everything, one thing always remains true is that in everything we do and in every product we bring to you we, always stay true to our "ETHA Promise." This promise encompasses the four major pillars that make up the ETHA brand. These are: Transparency, Innovation, Safety, and Quality.

ETHA loves to create products that help to improve the kratom industry as a whole, but also may fill kratom industry gaps. Our Brewed Bottled Kratom Tea is a perfect product for a novice kratom consumer trying Kratom for the very first time. Therefore, it is very important to us that we get the formula right.

To learn more about our Kratom Team Bag Experiment please read the blog - "Kratom Tea Experiment" in which we explore the difference between kratom vs. kratom tea and determine the total alkaloid content of kratom powder vs. hot-water extraction (tea) vs. lemon juice pre-soak with hot-water extraction (kratom + lemon + tea).

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Victor’s recommendations:

- ETHA Green Kratom Tea Bags

- ETHA Live Kratom Tree (for super fresh brewed tea leaves)

- ETHA SunRise