Like football, brand marketing is fundamentally about goals - and podcasts can be an excellent way of achieving those goals. One brand that has realised the potential of this approach is sports media company Footballco. In addition to brands such as Goal and Mundial, it also operates the Footballco Business Podcast, which it uses to forge relationships with key industry partners. 

In this week’s episode of PodPod, Rhianna Dhillon and Reem Makari speak to Paul Rayment, PR manager for Footballco and the brains behind the Footballco Business Podcast, about how the organisation uses the podcast to build its brand within the industry, and the role of podcasts as a marketing and sales tool.

Produced by Emma Corsham for Haymarket Business Media.