Adland prides itself on its creativity and storytelling, but although podcasting is the medium of choice for many storytellers, advertisers often seem to take a less creative and daring approach to their audio ad copy and campaigns than in other formats.

In this week’s episode, Adam Shepherd and Rhianna Dhillon sat down with Charles Parkinson and Ashley Samuels-McKenzie, cofounders of content strategy and production firm Unity and Motion and hosts of the hit marketing podcast How I Became to talk about how advertisers can bring more creativity to their audio ad campaigns, how podcasting can give greater insights into unseen areas of business, and the importance of authenticity in podcast advertising.

Hosted by Adam Shepherd and produced by Ollie Peart for Haymarket Business Media.

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