A discussion with Customer Experience Strategist Megan Jensen on users journeys challenges, use cases, multicultural, and online behavior and insights. We talk about customer expectations, experience optimization, experimentation, and global online presence strategies. Megan explains how she puts sites translations plans, SEO, different privacy compliance matrix, accessibility, to server diverse culture groups requirements and believes.

Links highlighted during conversation: 

• Megan's blog @ https://blogs.perficient.com/author/mjensen/ 

• Behavioral Economics Group on LinkedIn @ https://www.linkedin.com/groups/112700

Chapters:

00:00 Introduction

00:41 Behavioral economics

02:42 Use cases on user journey challenges 

03:47 Insights on making web experience easier

04:22 Why users abandon  sessions before conversion?

06:51 Experience measurability and ROI calculations

08:24 A recipe to leverage experiments to encourage engagements

10:26 Making testing everyday work

11:02 Agencies collaboration models

12:31 Multilingual global websites

19:51 Composable solutions and content teams orchestration 

21:33 Digital marketing efficiency 

22:40 Make testing a daily routine

24:13 Content governance

27:41 On race, ethnicity, and inclusion