Our guest for April's episode is Susan Cunningham, Executive Director, Managing Partner of Marketing Intelligence and Data Science at Wavemaker. Susan has over 20 years of agency experience in global account management, analytics, data and audience strategy, primary research, and media measurement. She has developed these skills across many industries, including tech, gaming, fintech, travel, and CPG, at creative and data focused firms. Susan is based in San Francisco and holds a Masters Degree in Counseling Psychology.

In our discussion, we cover many topics including: Susan's career journey, the ever-changing landscape of marketing analytics, career advice, and how to use non-linear thinking to your advantage in applied analytics.