Our June guest is Sara Moorthy, Managing Partner and co-founder at Leavened. As a founding team member at Leavened, Sara focuses on product development and helping her clients develop strategic marketing plans, design marketing infrastructures, and establish tools for campaign measurement. Sara has won many awards for her past work, including an Addy from the American Advertising Federation, a “ONE Show” Interactive Award from the ONE Club which champions excellence in advertising and design, an NCDM Database Excellence Award, and several ECHO awards from the International Direct Marketing Association. Prior to Leavened, Sara gained over 20 years of experience in performance marketing, media, and data analytics.
Listen to this episode to learn about Sara's career journey, how she's seen marketing analytics drive value for businesses across various industries, her leadership and communication philosophy, advice for navigating corporate environments, and more!