Markigy: The Science of Marketing Strategy

What happens when marketing stops being about campaigns and starts being about people?

In this episode of Markigy, Leanne sits down with Leslie Greenwood, co-founder of Wednesday Women and longtime community builder, to explore why the future of marketing belongs to companies that create genuine human relationships, not just impressions.

Leslie shares why word-of-mouth marketing is still the highest-leverage growth strategy available, why listening to customers should shape every business decision, and why community is built around shared problems, not platforms.

Together they discuss why AI is making human connection even more valuable, how founder reputation impacts company growth, and why thoughtful customer experiences create lifelong advocates who willingly market your brand for you.

If you're building a SaaS company, growing a community, leading marketing, or trying to stand out in an increasingly noisy marketplace, this episode offers practical insights on creating customers who become your strongest competitive advantage.

In This Episode* Why word-of-mouth remains the most underutilized marketing channel * How customer listening creates better products and stronger businesses * The difference between authentic community and simply having a Slack group * Why founder reputation matters more than ever * Small customer experiences that generate lifelong loyalty * Why AI increases—not decreases—the value of human connection * How customer advocacy becomes a sustainable growth engine * The role of community in modern go-to-market strategy

Connect with Leslie Greenwood

LinkedIn:
https://www.linkedin.com/in/leslie-greenwood/
https://www.linkedin.com/company/wednesday-women/

Website:

https://www.wednesdaywomen.org/exec-membership

Connect with Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/

www.markigy.com

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