Adrienne and Josh chat about how marketing teams can use frameworks to produce quality assets that help achieve internal goals.

What is a framework?

A system that clarifies thinking and provides parameters for thinking.

Some Favorite Frameworks:

• Hubspot’s Flywheel

• Jobs-to-be-done

• Skyscraper Technique

Some downfalls of frameworks:

• the context to be the right fit for the framework.

• Be ok to bend the rules of the framework.

• Sometimes the outputs aren’t determined

• When it’s heavily restrictive, you may have a template, not a framework

Identify the problem, then chose a framework to help you achieve your outcomes.

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