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Episode 131: In LAB #27, Amardeep Parmar (https://www.linkedin.com/in/amardeepsparmar) from The BAE HQ https://www.linkedin.com/company/the-bae-hq), welcomes Puja DeGamia, Head of Strategic Partnership at Founders Forum Group.

The podcast episode discusses the complexities of expanding businesses internationally, focusing on the right timing for market entry, the importance of understanding different market dynamics, and the value of establishing strong brand presence and relationships overseas. Expert Puja DeGamia shares her insights on scaling SaaS products, facing cultural challenges, and adapting pricing strategies according to local market demands.

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Show Notes:

00:00: - Intro

01:26: Varied considerations for market entry based on product and resources.

02:18: Series B funding stage identified as a common point for exploring new markets.

03:20: Exploration of expansion strategies for high-cost products.

04:00: Insights shared on partnership, sales, and business development strategies.

06:07: Challenges in international expansion conversations explored.

06:24: Cultural challenges and perceptions in business interactions discussed.

08:15: Inquiry into creating a strong brand presence internationally.

09:10: Role of social media in international brand building highlighted.

11:49: Benefits of personal interactions in business expansion discussed.

12:53: Warning against replicating strategies in different markets without adaptation.

15:44: Dive into value-based pricing strategies for different markets.

19:59: Importance of maintaining relationships after market entry emphasised.

23:57: Request for additional tips for successful international scaling.

27:23: Quick-fire questions on notable British Asians and future plans.

33:05: Conclusion with final thoughts and encouragement for community engagement.

Puja DeGamia:

https://www.linkedin.com/in/pujadegamia

Founders Forum Group:

https://www.linkedin.com/company/foundersforumgroup

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