How Tennis Australia is using CX to create memorable customer experiencesIn this CX Matters Podcast episode, we were thrilled to be joined by Karen ‘KC’ Clydesdale, Head of CX & Customer Relations for Tennis Australia.

In a recent CX Roundtable, KC was kind enough to share a bit about her personal journey into Customer Experience and how CX is being used to improve the experience for all customers interacting with Tennis Australia.

It’s a great insight into how Human-Centered Design, data, personalisation, technology, and segmentation are being used by Tennis Australia to create memorable customer experiences.

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30 May ·Season 1 ·Episode 17

32 Min, 46 Sec·By ACXPA

In this episode, we were thrilled to be joined by Karen 'KC' Clydesdale, Head of CX & Customer Relations for Tennis Australia who shares some great insights into how Tennis Australia is using Human-Centered Design, data, personalisation, technology, and segmentation are used to create memorable customer experiences.

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Watch the recording of the podcast including any slides, images, data, graphs etc that our guests have shared to enhance the learning experience.

, thanks for being an ACXPA Subscriber. By upgrading to a Membership, you’ll be able to watch the interview and download the slides used in the presentation. View Membership options >

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