Content Community Commerce: Recent Episodes
Robbie Fitzwater & Tim Lowry
Our goal is to educate, inform and empower eCommerce entrepreneurs and marketers to better understand how to build sustainable marketing systems and unpack concepts that may seem challenging.
We will lean on topics around SEO and Email and spread out from there to cover how everything fits into a larger eCommerce ecosystem.
In this episode, Tim and Robbie break down why Black Friday shouldn't be the only moment your brand plans for. They explore how marketers can identify and build meaningful peak moments throughout the year by understanding seasonality, customer planning phases, and personal milestones. From riding emotional highs after events to earning the right to show up in personal moments, this conversation offers a practical framework for creating marketing that feels timely, relevant, and valuable—without adding to the noise.
Let's connect: schedule a call
In this episode, Tim and Robbie dust off the crystal ball to predict what's coming in 2026 — from AI's growing role in search and marketing to a cultural shift toward calm in a chaotic world. They unpack how Google's AI mode will reshape browsing, how marketers will need to adapt to "AI-first" audiences, and why brands that create simplicity might stand out in the noise. It's part tech talk, part trend forecasting, and a little bit therapy session.
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In this episode, Tim and Robbie explore the power of elevating real people within your brand to create more authentic, engaging, and trustworthy connections with your audience. They unpack how internal personalities—whether founders or passionate employees—can become brand ambassadors that fuel SEO, strengthen customer loyalty, and help businesses stand out in a faceless digital landscape. From B2B blogs to equestrian trade shows, discover how these human-centered strategies are reshaping marketing in today's AI- and algorithm-driven world.
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In this episode, Tim and Robbie dive into the often-overlooked connection between user experience (UX), design, SEO, and email marketing. While they don’t always “own” UX/UI directly, they show how it impacts every touchpoint in a customer journey — from how people land on your site through search, to the experience of clicking through from a beautiful email.
They share real-world stories of chaotic brand experiences, mismatched design rollouts, and the hidden traps that can tank SEO performance or kill an otherwise great email campaign. Along the way, you’ll hear practical advice on balancing form and function, aligning design with intent, and making sure your brand looks cohesive across every channel.
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What’s the real return on content? In this episode of the Content Community Commerce podcast, Robbie and Tim dive deep into how one well-crafted blog post turned into a multi-channel powerhouse—generating revenue through email, boosting SEO, fueling paid ads, and driving social shares. Learn why good marketing doesn’t happen in a vacuum, how to collaborate across teams and vendors, and why messy attribution might just be a sign you’re doing things right. Whether you’re managing content, email, or paid media, this episode will help you better communicate content’s true value to stakeholders and get more from the assets you already have.
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In this episode, Robbie and Tim dive into the evolving landscape of search behavior in the age of AI. From conversational queries to AI-powered customer journeys, they unpack how businesses must rethink visibility, search strategy, and content integrity. Tim introduces the Clarity Framework—a strategic approach for future-proofing your brand in a world where large language models like ChatGPT, Gemini, and Claude are becoming the first touchpoints in decision-making.
Whether you're a marketer, SEO strategist, or business leader, this episode offers tactical insight into keeping your brand relevant as AI reshapes how people search, interact, and buy online.
Let's connect: schedule a call
In this episode, Tim and Robbie dive into the marketing measurement crisis sparked by AI overviews, disappearing clicks, and the evolving search landscape. They explore why traditional KPIs like traffic and ROAS are no longer reliable, how to approach brand visibility in this new era, and why it's time to rethink the metrics that define success. Packed with strategic insights and a few sacred cow jokes, this conversation is a must-listen for marketers trying to navigate 2025’s shifting digital terrain.
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In this episode, Tim and Robbie dive into Part 2 of the Customer Journey Evolution series, exploring how buyer behavior is changing at the product-aware and decision-making stages. With AI tools like ChatGPT and Google’s AI Overviews becoming digital assistants, the path to purchase is no longer linear—or even human-led. The two marketers unpack research on generational behaviors, why trust and reputation are more crucial than ever, and how your brand can show up in curated AI recommendations. From B2B email capture strategies to TikTok-driven shopping spikes, they share what’s working now and what’s quickly becoming outdated. This sequel episode is packed with insights, practical examples, and a few jokes at Bill’s expense (sorry, Bill).
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In this episode, Tim and Robbie explore the four stages of AI adoption for marketers, from hesitant experimentation to empowering entire teams with custom GPTs. With real-life examples, practical tools, and plenty of laughs along the way, they break down how to thoughtfully integrate AI into your workflows without losing your human touch.
Whether you're still AI-curious or already building custom automations, this conversation will help you think strategically about where AI fits into your personal and professional routines and how to level up your productivity without burning out.
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In this episode, Tim and Robbie explore how Google is digging deeper than ever into your brand’s ecosystem—email behavior, sentiment signals, fulfillment performance, and everything in between. What started as a conversation about SEO “street cred” turns into a full-scale examination of how Google’s recent changes affect visibility, ad performance, and brand trust.
As marketers, it's time to think beyond keywords and start paying attention to the broader signals that define your online reputation. Whether you're just launching your brand or running a legacy operation, this episode will help you understand how Google’s increasingly comprehensive data views shape your success.
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In this episode, we’re diving into part two of our series on marketing misconceptions, and this time, we’re tackling the ever-evolving world of SEO. Whether you think SEO is all about keywords, backlinks, or something you can “set and forget,” we’re here to bust the myths and set the record straight. Tune in to unpack what SEO really is, how it’s changed, and how you can leverage it to grow your brand and drive organic traffic.
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In this episode, we're unpacking the evolving customer journey and how it's transforming the way consumers make decisions. With buyers engaging across multiple channels and platforms, it’s more important than ever for marketers to stay adaptable.
Join us as we discuss timeless strategies, insights, and tools that help brands connect meaningfully in a rapidly shifting landscape. Let’s dive into what it takes to truly meet customers where they are!
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In this episode, Tim and Robbie dive deep into the world of email marketing, tackling some of the biggest misconceptions that might be holding your business back. From the age-old myth that "email marketing is dead" to the belief that bigger lists are always better, they break down the most common misunderstandings and offer expert insights on how to elevate your email strategy.
Whether you're overwhelmed by the idea of creating perfect, beautifully designed emails or stuck in a rut of endless promotional offers, this episode will show you how to shift your focus to what truly matters: building meaningful, personalized connections with your audience. Get ready to learn how email, when done right, can be a goldmine for your business!
Resources mentioned in this episode: Klaviyo
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Welcome back to the Content Community Commerce podcast with Tim and Robbie! In this episode, we're diving deep into a topic that can be a game-changer for your e-commerce business – investing in email marketing. From why it's not as 'free' as it seems to the best strategies for building a truly effective email marketing system, we're breaking down everything you need to know. Whether you're just starting out or looking to scale up, this episode will give you the insights to turn your email campaigns into a revenue-generating machine. Let's get into it!
Resources mentioned in this episode: Klaviyo
Let's connect: schedule a call
In this episode, we take a closer look at a critical decision for businesses today—"How much should you invest in SEO?" From exploring the long-term benefits of SEO to comparing in-house versus outsourced strategies, Tim and Robbie break down the key factors that influence the success of your SEO efforts.
Whether you're a growing brand or an established company looking to optimize your marketing spend, this episode offers valuable insights to help you make informed decisions in the ever-evolving world of SEO.
Resources mentioned in this episode:
Semrush HubSpot
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In this episode, we’re diving deep into the world of omnichannel content. As brands look to reach customers across multiple platforms, developing a seamless content strategy is more important than ever. We'll explore how businesses can leverage different channels—online and offline—to create consistent, engaging content that drives sales and enhances the customer experience.
Let's connect: schedule a call
In today’s fast-paced digital world, creating a seamless user experience (UX) can make or break your online business. From navigating websites to engaging with emails, every interaction matters. If your users encounter a confusing or unpleasant experience, they're unlikely to stay, explore, or make a purchase. More than ever, businesses must focus on UX as a key driver of success, especially in areas like SEO and email marketing.
In this episode, we'll explore how improving your UX can enhance your website’s performance, increase engagement, and ultimately boost revenue—while keeping your customers coming back for more.
Resources mentioned in this episode:
Email on Acid
MozCon
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In this episode of the Content Community Commerce podcast, Tim and Robbie delve into the challenges marketers face in an ever-changing digital landscape. They discuss the constant updates to algorithms on platforms like Google and how these changes can impact marketing strategies.
Instead of chasing every change, Tim and Robbie advocate for understanding the long-term goals of these platforms and aligning marketing efforts accordingly. They emphasize the importance of creating quality content that focuses on the user experience, rather than short-term gains. The episode also touches on the role of AI in content creation and how marketers can maintain a human touch in their strategies.
Let's connect: schedule a call
In this episode, Tim and Robbie dive into the world of SEO, focusing on how to effectively set and track OKRs for your SEO strategy. They introduce a new concept called "Soakers" to describe the big, impactful SEO goals that businesses should aim for.
The conversation covers everything from the basics of OKRs to the nuances of SEO strategies, including how to manage expectations, track progress, and know when it's time to pivot. Whether you're new to SEO or looking to refine your strategy, this episode offers valuable insights into building a successful SEO framework that aligns with your business goals.
Let's connect: schedule a call
Website migrations can be a daunting task, but with the right approach, they can also be a catalyst for growth. In this episode, Tim and Robbie share their insights on how to navigate this complex process. From choosing the right CMS to managing the impact on SEO and traffic, we'll cover everything you need to know. Join us as we demystify the world of website migrations and help you avoid common pitfalls.
Resources mentioned in this episode:
The Marketing Stool
Email Marketing For E-Commerce
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In a world flooded with noise, how do you capture and keep your audience's attention? Learn how to use content as a Trojan Horse to earn your audience's atttention, ultimately leading to conversions. From crafting irresistible content to building loyal communities, we'll equip you with the strategies and tactics to succeed in today's competitive marketplace.
Resources mentioned in this episode:
How To Plan A Promotional Campaign
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In this episode, Tim and Robbie dive deep into the challenges of staying consistent in a world full of distractions. They share their personal experiences of falling off the content wagon and offer practical solutions to help you get back on track. Discover how to overcome burnout, reignite your creativity, and create content that resonates with your audience.
Discover the secret to unlocking new levels of customer loyalty and skyrocketing sales during your off-season. Brace yourself for an unexpected twist as two entrepreneurs reveal their game-changing strategy, proving that when the peak fades, the real magic begins. But what exactly did they discover?
If you're feeling frustrated and overwhelmed with the endless cycle of brainstorming and researching for content ideas, only to end up with lackluster results that fail to captivate your audience, then you are not alone! Spending countless hours scouring the internet for inspiration or relying on outdated brainstorming techniques can leave you feeling burnt out and uninspired. It's time to take a new approach to content creation by utilizing the power of GPT-3 to enhance your ideation and research process. Say goodbye to writer's block and hello to heightened productivity and higher-quality content.
In the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry discuss the importance of staying up-to-date with the latest technologies and approaches as a marketer, and the need to be data-driven and willing to learn in order to stay ahead of the curve. They emphasize the necessity of embracing new technologies, while also urging caution in order to avoid becoming irrelevant. But what happens when the technology doesn't quite work out as expected? Tune in to find out!
In this episode of the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry explore the irony of finding the perfect balance between too much and too little content to determine the optimal amount of content to drive both SEO and engagement.
Missed SXSW? Robbie and Tim recap Robbie's visit to SXSW 2023 from the marketing strategy side of things, including AI, virtual reality, and first-party data.
When Robbie Fitzwater and Tim Lowry dive into the confusing world of Attribution on the Content Community Commerce podcast, they explore the irony of how striving for perfect clarity can lead to bad marketing and how to find a balance between short-term performance and long-term strategy.
Measurement and reporting are vital to helping define your business's success and articulating that can be the hard part. In this episode, Robbie and Tim discuss how they go about this in the SEO and Email Marketing side of things to better understand how they are successful and how to improve.
In this episode Robbie and Tim discuss how and where to invest your marketing dollars and how to do that in the way you prioritize channels.
In this episode, your hosts will discuss a framework that will help you understand how to build a content calendar and a sustainable, actionable strategy that works the way you want it to. This framework is known as the Hygiene, Hub, Hero Framework.
One thing businesses need help with is how to leverage their content to help them grow revenue. In this episode, Robbie and Tim dive into the Content Flywheel concept, which will help businesses build and understand their content.
In this episode, Tim and Robbie take a deep dive into how they utilize seasonality in their respective fields. Seasonality is an important concept regarding the why and how to understand your customers through content.
In the customer journey, it's about reaching out to your audience and keeping them there. In this episode, Robbie & Tim discuss ways to align your content with the customer journey.
Ever wonder how you can continue to leverage the content you've created? Robbie and Tim discuss what you can do to repurpose and recycle content over time through different deliverables.
In part two of the discussion of building and owning an audience, Robbie and Tim dive into the intricacies of creating relationships through content and adding value beyond the product.
In this episode, Robbie & Tim discuss building and owning an audience in part 1 of this two-part discussion.
In this episode, co-hosts Robbie Fitzwater and Tim Lowry introduce themselves and give an inside look at what to expect in the Content Community Commerce Podcast.