It’s become one of the world’s biggest online shopping marketplaces, churning out more than a million parcels to be flown to customers around the globe every day.

Here in Australia, more than 1.2 million of us shop on Temu every month – and it’s our most downloaded app.

But how did the Chinese start-up skyrocket to global online megastore - selling everything from clothing and household items - less than two years after launching?

Dr Shasha Wang from QUT joins Sacha Barbour Gatt to explain Temu’s unique recipe for success in commerce and its meteoric rise.

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