Say It Soft. Always.Effective Leadership Is Always Soft-SpokenWith Rabbi Ari SollishMoses was the Jewish nation's greatest leader. When he was punished for hitting a rock instead of speaking to it, a powerful lesson reverberated throughout the world: Resist the urge to lash out at another, for if you have to take a gamble, err on the side of caution and say it softly. Chances are it'll only work better.