Why Affirmations Don’t Work?

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It’s no secret that our society is obsessed with positivity. We’re constantly being bombarded with messages telling us to think positive, be positive, and act positive. And one of the most popular ways to supposed achieve this goal is through the use of affirmations. The idea behind affirmations is that if you tell yourself something often enough, you will eventually believe it and start acting accordingly. However, there is a growing body of evidence that suggests that affirmations may not be as effective as we think.