E29: Jeff Bezos, Founder of Amazon, is worth $125 Billion.

And, the one thing he is famously known for is his "customer obsession." In fact, Amazon strives to be 'Earth's most customer-centric company.' And yet, my own experience revealed a different side of Amazon.

Today, I want to take a slight detour and talk about an incident that happened to me, which had me re-evaluating my understanding of good customer service. Particularly, since it has to do with my interactions with Amazon, which prides itself as the Earth's most customer-centric company.

My run-in with Amazon taught me five valuable business lessons. I will share with you both the journey that led me to this understanding and the lessons we can all learn from. By the end of this episode, you'll have a firm grasp of a few key principles to help you treat your customers right.


TOPICS:

**Amazon's Customer Obsession (2:19)

Communicate Issues Properly with Customers (6:15)

Design a User Journey That Makes Sense (8:03)

Who Owns the Customer Journey? (11:51)

Don't Lie To Your Customers (15:58)

Treat Your Loyal Customers Like Royalty, Not Crap (21:44)**


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DESCRIPTION:
Learn proven strategies to start & grow your online business each week. Hosted by serial entrepreneur Yong-Soo Chung.

Past guests: Kevon Cheung, Arvid Kahl, Justin Gordon, Jeremy Enns


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ABOUT THE HOST:
Yong-Soo is a serial entrepreneur bootstrapping his business from $0 to $20m over 8 years. Now, he's on a mission to help founders & creators build a loyal audience, create irresistible products, and grow their business sustainably.