This week, Nadine Heubel takes a peak behind the scenes of retail teams onboard, as she catches up with Natalia Rolle, the Director of Human Resources at Heinemann Americas.

Natalia oversees the administration and strategic direction for both corporate and ship board retail teams for Heinemann Americas who currently have 68 active crew members on board at any given time, and over 26 nationalities represented onboard!

This episode turns the focus onto the HR process, as Natalia shares her insight into the complexities on onboarding and recruiting staff, and how this differs landside to on the ship. Further, Nadine & Natalia discuss harnessing company culture and supporting crew welfare as a main priority in cruise retail moving forward.

"I think there needs to be a shift from just managing the personnel and doing administrative tasks, to really increasing the employee engagement and building the company culture, we can say with a high degree of certainty that the employee experience on board really impacts guests experience. So it is vital that we not only have the right amount of talent onboard, but also ensure that they're trained, that they're engaged and retained through policies and processes that put people at the forefront and a customer centric culture." - Natalia Rolle.