Have you ever wondered what it takes to launch a start-up company? In today's episode, we speak with Shereen from the DIFC FintechHive as she talks about the unique accelerator program and shares the process of financing your start-up.

Here's a low-down of the biggest take-homes from this episode:

• You don't always need to borrow money from a VC. You can use founder credit.
• Paid advertising may not always be the way to go. Look to go viral.
• Make sure you and your investors are on the same page about the direction of the company