Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service.

EPISODE LINKS:

• Influencer Marketing Effectiveness Study in Journal of Marketing
  https://journals.sagepub.com/doi/abs/10.1177/00222429221102889
• Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
  https://www.researchgate.net/publication/346412871_Effectiveness_of_Influencer_Marketing_vs_Social_Media_Sponsored_Advertising_Eficacia_del_marketing_influyente_Vs_la_publicidad_patrocinada_por_medios_sociales
• How To Work with Influencers and Why the"Pay for Post" Model is Dead. EDGE Episode 239
  https://myedgepodcast.com/episodes/how-to-work-with-influencers-and-why-thepay-for-post-model-is-dead-with-taylor-lagace-the-co-ceo-and-co-founder-of-kynship-ep-239-268

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