This week on Behind the SaaS, building CRM for Partnerships. Hint: the ice machine is your architecture. 

Also in this episode: 

• Big news in the partnership world for Reveal and Crossbeam as they announce new partnerships around content/community.
• Don't Skip the Ice Machine (or, my weekend date night observation)
• Elements of Partner Architecture
• Questions to help use those elements
• Teases about coming announcements
• A call to action - reach out if you need help with your architectural planning!

What are you waiting for.... hit play already!

Looking for the detailed write up and a place to connect? 

• Subscribe to the newsletter on LinkedIn
• Search for 'The Partner Experience Weekly' on PartherHacker
• Join me at Partnership Leaders to build excellence around Partner Operations (Referral link to get you $50 gift-card on acceptance)