Ranchers and Environmentalists are working toward a common goal.
The beef industry is a complex and unknown process for most. On our first episode, guest Cassidy Johnston, breaks down the complexities of ranching beef cattle and how those ranchers are also environmental stewards.
Because of Cassidy’s lived experience, she is able to work to reduce the gap between the ranch and the table. She builds relationships and forms bold partnerships to answer the age-old question, “Where does my food come from?”
At its core, ranching is a family task. Cassidy learned this first-hand as a first-generation rancher. She and her husband, and their three sons, now operate a cattle ranch in Colorado. Cassidy’s unique journey to ranching has given her the insight to communicate with the average consumer about how and where their food was produced.
Cassidy Johnston grew up in a suburb of Denver but has now been ranching for over a decade. She serves in the gap between the ranch and the table to build relationships and form bold partnerships to answer the question “Where does my food come from?”
She and her husband Robert have lived and worked on ranches in Montana, Colorado, and New Mexico and have three little boys. Besides being an agriculture advocate and speaker, she is a bull and semen rep, podcaster, book enthusiast, and collector of weird socks.
You can find her on Instagram @casskjohn, LinkedIn, and her website.
Follow the show and learn more at FarmingOnPurpose.com or on Instagram @farmingonpurpose, Facebook, and TikTok.