The SaaS Growth Show - Episode 009

Freshworks For StartUps' Magic Mantras: 'Paying It Forward' & 'Growing With Your Customers'.

Against All Odds StartUp Summit - A virtual event par excellence, setting new benchmarks for SaaS marketers

Guest: Nivas Ravichandran, Head - Growth & StartUp Partnerships, Freshworks

Key Takeaways To Expect From The Episode:

1. No branding or marketing can ever beat the power of "paying it forward" & 'growing with your customers' - Know more!

2. What Paying it forward truly means? - Knowledge sessions, sharing playbooks, mentorship, helping product adoption & grow customers, connect to VCs, product & marketplace integrations - in every way!

3. Content Or Events It Must Be Ungated & Open - No conditions attached, no lead magnets, no lead generation, No product pushes, No sales pitches. Keep it all open & ungated. Intent is to help without any expectations.

4. A Great Virtual Event Playbook - How to curate, plan & execute a large scale multi-geo virtual event totally in-house with a small team & lot of great technology:

5. Pre-Recorded (vs) Live ?

6. Beyond Content What ?

7. Curated (vs) Open To All ?

8. VC Connect, Networking Formats

9. Manage Scale, Geos, Timezones

10. Magical Results