Can you guess what our personal brand as a leader has in common with iconic brands like Apple and Nike?

In this episode, Megha delves into the importance of personal branding for leaders and how to use the power of three P’s - Product, Packaging, and Promotion, to create an impeccable personal brand. She shares the iconic Nike story and how they leveraged these three Ps with the launch of Air Jordan to become one of the most valuable companies in the world. Megha also discusses why it is vital for leaders to be self-aware and package themselves well through their stories, digital presence, and live presence. Through an inspiring example of a client who successfully established his brand by highlighting his strengths in firefighting and problem-solving, this conversation aims to encourage individuals to unlock the power of personal branding.

[00:01 - 03:26] Unpacking the Three Ps of Personal Branding for Leaders

• Personal branding is imperative to any leader's success
• The three P’s: Product, Packaging, and Promotion

[03:27 - 11:28] Nike Crushes Sales Projections with Air Jordan

• Nike sold over 126 million worth of inventory in just one year
• Their success was attributed to the power of the three Ps
• The product needs to be functional and offer value to customers
• The packaging should have a story behind it and stand out from other products
• Michael Jordan and Nike defied the NBA rules, which gave Nike a brand that stood out

[11:29 - 15:10] Packaging Ourselves Better

• Leaders must manage their story in two spaces: digital and live presence
• Quote by Maya Angelou: People will remember how you make them feel, not what you said or did
• Don't be the best-kept secret - put yourself out there and let your genius be known
• The biggest promoter of the brand are the customers experiencing the product

[15:11 - 23:31] How to Promote Yourself and Achieve Success in Your Career

• We have to be intentional about who is promoting us and our leadership brand
• We have to build real, meaningful relationships
• We need to develop promoters and followers across the board, both inside and outside of our organization
• A client example of how personal branding can help with career progression

[23:32 - 25:12] Closing Segment

• Final words

Quotes:

"The common thread that connects all of these top-notch brands is the three Ps or personal branding. They're all exceptional at those three Ps." - Megha Joshi

"You have to be intentional about your promotion. You have to build relationships and not build transactional relationships, actively but have real, meaningful, deep relationships across and beyond the organization. You have to build your promoters and your following across the board." - Megha Joshi

CONNECT: With Megha through LinkedIn or by visiting Boardroom Zen

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