Welcome back to another episode of Recruiting Better, with me, Ben Browning. 

On this episode I’m joined by the excellent Todd Caponi, author of two award-winning books on transparency. 

Todd and I talked about the importance of transparency in sales, and why transparency sells better than perfection. 

Todd's lessons include: 

  • Marketing yourselves through messaging
  • Transparent negotiations, and
  • Motivating your teams with fun.

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