Return on Ad Spend (ROAS) is one of the most discussed KPIs in ecommerce advertising. Just how important is ROAS to the success of your ecommerce business? What are the limitations ROAS and how do you make sure you're spending your ad dollars effectively? Those types of business questions are essential to the long term success of your business. Today's episode is focused on those types of questions as we discuss "everything you wanted to know about ROAS but were too afraid to ask.