Welcome to Ecommosaurus Ep 36 - How to Fend Off Buy Box Challengers on Amazon. In this episode, we'll discuss the different types of challengers you'll have to maintaining Buy Box on Amazon. We'll go deep into the strategies you need to know in order to win and maintain the Amazon Buy Box in 2023. 83% of all Amazon sales happen through the Buy Box, so it's essential for sellers to understand how it works and how to optimize their listings for success. Tune in now and learn how to fend off your competition and take control of the customer conversation!