Join us on "Sucker's Game or Core Tactic? Price Promotion in Ecommerce" as we discuss the real approach to online price promotion. We reflect on Prime Days 2023 and the importance of aligning as a team on price promotion strategies to avoid friction. We explore ongoing and holiday-based promotion strategies, addressing key questions and goals. From gaining trial customers to clearing slow-moving inventory, we delve into tactics like bundles, time-sensitive deals, and targeted promotions. Discover how different businesses approach major sales holidays and invented holidays. Don't miss this insightful episode on the complexities and potential of price promotion in ecommerce.