In this episode, Issa and Mae talk about the common mistakes B2B marketers make when they are planning and executing their content marketing strategies. Kae Chida, Beeline’s Content and Inbound Marketing Group Lead, joins the discussion and shares her insights on the topic.

Listen now to hear:

• Why Content Marketing is essential in B2B
• Quantity vs. Quality: Why generate content in the first place? What is quality content?

• Common Mistakes in Content Marketing

• The lost art of Storytelling

• Sticking with the same content formats

• Not measuring content performance

• Best Practices in Content Marketing

Need help creating B2B Content? Book a consultation with us here!

Links and Resources:

• For the latest B2B Content Marketing, resources, tips, and tricks visit our website: www.beeline.com.ph/content-creation
• To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59
• To schedule a consultation, click here: https://calendly.com/chinggay/30mins
• To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph

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