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Please find some links and notes from the 2 Regular Guys Podcast. We welcome back to the show, Kayla Gayton, the Marketing Director for Atlas Screen Supply. Kayla is someone who gets screen printing. She works with shops of all sizes but especially connects with the small to medium size businesses who get lost in all the buzz words that marketing brings. She is going to break down what branding actually means and how it affects garment decorators of all sizes. When is the right time to start “branding”, what do those beginning stages look like, and how do you approach that when you have no time and no money. With Terry on the road, Aaron and Kayla are going to geek out on marketing and bring you tips you can put into practice today in your decorating business.

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Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News  CafePress Faces Potential Lawsuit for Data Breach Handling - Custom apparel and merchandise company CafePress finds itself at the center of a potential class-action lawsuit. The proposed suit comes as a response to the fallout from a massive data breach that occurred earlier this year.Nominations Open for Garment Decorating Industry’s 7th Annual REGGIE Awards - Nominations are now open for the 2019 REGGIE Awards, which recognizes excellence and progress in the garment decorating industry. The 2 Regular Guys podcast accepts entries until Nov. 14 at 5 p.m. CT, and winners are decided based on votes cast by the community. Best New ProductBest Sales or Customer Service RepresentativeThe company with the Best Customer ServiceBest Online Educational ContentBest Industry EducatorBest Industry Trade ShowBest Facebook or LinkedIn Community/GroupMost Influential Young StarGuest on the 2 Regular Guys PodcastBest Ambassador for the Industry What Does Branding Actually Mean So we have talked in the past about having you on, and you had this great idea for a show, where did that idea come from outside of your love for marketing? (Should we play the video first?)It started when I heard that Donald Miller, the author of Building a Storybrand, made a statement that “companies should not even consider branding until they’re at least a $500 million dollar company.”Although there is truth to this statement, there is a disconnect between understanding the foundation of what a brand is and the visual brand identity. A brand is not simply “music, colors, moods, moodboard...that kind of stuff”. You have to understand who you are, who your ideal customer is, and the message you want to convey to them in order to market to them effectively or intentionally influence how they view your brand by using design So to most people branding is a bit of a fuzzy term, start us off by telling us what branding actually means to people in their everyday business lives?Branding can and has been defined in many ways, but I’ll give you my explanation. Very simply put, your brand is your company's identity...it is not what you sell. It’s also what people say about your company and how they feel about the way you do business.