Please find some links and notes from the 2 Regular Guys Podcast. We interviewed Justin Lawrence from Oklahoma Shirt Company. They have some unique marketing approaches, and always good to hear from active decorators in the marketplace. Justin and his company are also involved in some unique fundraising program supporting good causes, so we will get the scoop on that as well. Learn from someone who has built their business from the ground up with lots of passion and culture.
Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans - Oct 10-12
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Items Imprinted Sportswear Shows (ISS) has published next year’s show locations and dates. 2018 will be their 40th year -Long Beach January 19-21 -Atlantic City March 15-17 -Houston (instead of Nashville) May 3-5 -Orlando September 6-8 -Back to Texas at Ft Worth September 27-29
Great Dane Graphics has included art training free with their monthly clip art service. Unique Marketing Approaches Tell us a little bit about your company.
Oklahoma Shirt Company
Custom Screen Printing Embroidery DTG Vinyl Graphic Design Retail / SOTM Order Fullfillment
“I think making the world a better place starts at home, and as a husband and a dad, my number one priority is my family,” “When I’m not loving my kids, I’m spending my time with my second family, the family we’ve built at Oklahoma Shirt Company, united in our love of this great state and building lasting relationships with our fellow Oklahomans and standing alongside other local businesses. We take so much pride in our community, which has given us so much, and we love giving back as much as we can to the people of Oklahoma.”
Our company began humbly enough as a way for me to support my family while I was in medical school.
“In four short years, we have grown from a small operation slinging shirts out of my garage into an organization that has a tight-knit team of 25 employees, occupies a city block in downtown Oklahoma City and generates almost 6 million dollars per year in sales,” he said.
Tyler Dummit, President of WorkHorse Products introduced us at the ISS Show in Ft Worth last week. How did you and your crew happen to be working the WorkHorse booth?
We like to share with our listeners how each of us got started in the industry. How about you?
Organic Chemistry / Youtube
What would you say are your primary markets for your products?
Custom vs SOTM vs Retail
Our company’s Shirt of the Month club now counts more than 13,500 members across the country, and the creative significance of that feat continues to astound us.
“We hear story after story of our subscribers running into each other and chatting as if they were friends for years, and it is something as simple as an Oklahoma-themed T-shirt that unites us,” he said. “My favorite thing of all is that it is all local Okies that make it all happen.”
I see fundraiser t-shirts on your website. Talk to us about that.
Justin Lawrence is the Owner of Oklahoma Shirt Company, based out of Oklahoma City. As an entrepreneur with a drive to innovate and excite, Justin has had many business ventures that have shaped his career as a husband, dad, and leader in his organization and community.