Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry talked about all the ways to always Be promoting your business to increase sales. Growing your business is a non-stop task and we are going to cover some tips and tricks to help keep the pipeline full. Things like sample packs, websites and social media. This will be a great discussion that WILL help your business grow. Always Promote
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Always Promote Your Business (Terry) Business cards
The only thing many of our potential customers will ever see Make a great presentation Show all pertinent information Have a “business” email address
(Terry) Price sheets
1st, be sure to have one! Make a positive presentation Make yourself look like a professional capable of professional production levels
(Terry) Generic catalogs
Let your vendors help you to look like a professional
(Terry) Sample packs
Opportunity may come when you least expect it. My “5 Things” recently saying what should be in this package
(Terry) Presentation
This is what your customer receives - likely a box of shirts Your name on the box (or the tape) Individually folded Labeled and bagged Promote your other products in the box
(Terry) Showroom
Show your best work, and more importantly, show the work that you want to do Clean, crisp, professional - we want our customers to feel warm and fuzzy about our abilities as decorators The person behind the counter (if not you) can make or break your business
(Aaron) Website
Make it Professional Looking (Wordpress) Have a call to action front and center Put the Social Media icons at the bottom Make external link open in new tab, don’t make them leave your site. Optimize for Mobile/Google
(Aaron) Social media
Facebook Groups Meetups WaNeLo
(Aaron) Event Sites / Other Sales Channels
Jane, Zulilly, GroopDealz, Sassy Steal, Pick Your Plum Amazon, Wayfair, Groupon, Living Social
(Aaron) ASI / PPAI
Great places to sign up to be a manufacturer of promotional products. You will need to be prepared to lower your margins, but you can, in turn, get some decent volume from these avenues. I would use it as a tool to keep your staff and equipment running in the slow times and then adjust your prices accordinly for these avenues when it is a busy time of the year for you and you can't take on these lower margin jobs.
Aaron: Final Thoughts - Just because you are busy...