Dr. Chris Ngo wants you to completely rethink how you price services.

Chris challenges our assumptions on pricing and covers

• Value-Based Pricing
• The Subjectivity of Value
• Understanding Context
• Raising Prices: Risk vs. Reward
• The Mindset of Value and Pricing
• The Power of Pricing Options
• Value-Based Pricing in Action

== Links ==

Show notes:

• Website

Dr. Chris Ngo

• Twitter
• Website

Craig Shoemaker

• Twitter

Podcast apps:

• Apple Podcasts
• Spotify
• Amazon
• I Heart Radio