Is it better to bring down the competition to lift yourself up or does this make your situation worse? Charles N. Internicola and Nick Powils give reasons why you should or should not bash the competition.

  1. Instead of bashing the competition, bring up your positives.

When someone asks you to differentiate yourself from another competitor, describe the positive attributes that you provide and how this makes you a successful business.

  1. If you bash the competitors, what stops them from blaming others for their mistakes?

When getting into a business with a business that puts others down for their own benefit, what is to stop them from doing the same thing when something goes wrong between the two people's relationship? Nothing, so be careful!

  1. Instead of bashing, prove why your business is simply better.

By having a comparison of one business to another is a great way to show how your business is successful, while not putting down another business. This fact will help you to illustrate to others that you are different from the competitors.

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