Best this, best that. The bests of bests are wide and large in franchising. That is the start of the discovery for a franchise buyer.
What should I buy? Oh, I know, the best X brand.
They Google. They find. And then, they research. So, are you doing the same? Here’s a quick weekend opportunity to find a few gaps:
Google your brand + franchise. Take note of what you see and what is said. Are you consistent with your message? Is your franchise site at the top?
Now, go into your franchise site (just like a buyer, we hope). What do you see? Does it say, “Awesome franchise” or does it say a clear why you/why now?
No? Well, now do you homework and figure out if you can figure out your why you/why now? Go back to Google and search again.
Now, look at your competition? Jealous of anything? Add that to your to-do list. It’s not hard to win the war of the Web. It is simply doing it -- and rescrabling your message.
Yes, we know, we sound like a broken record. But here to help you, as we are grateful you are a part of our community. Side note, have you subscribed to our YouTube? Please do -- and tell your franchise friends to do the same.
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