Massive changes are coming in 2021 and...they’ve already started.

We’ve only started this quarter and, already, we’re facing changes that, in ordinary times, would have taken years to develop.

Consider: - Change in control of government

• more money printing, stimulus, green new deal...

• The rise of big tech: Amazon eating main street businesses; Google, Facebook, and Twitter controlling digital marketing and the public square - Generational purchasing power shifts from Boomers to Millennials

• Lockdown fatigue

• The Unexpected

As a community we’ve learned from 2020 and many of us have built and rebuilt the foundations of our businesses. There will be more challenges ahead and if 2020 has taught us anything it’s that we should expect surprises. So let’s prepare. Let’s deploy some SWOT analysis. Plan and prepare for the potential THREATS facing your business in 2021. Then set a plan for avoiding them and, if they are unavoidable, how you’ll react.

BIG IDEA: Throw out the panic button! 10 years worth of opportunity is about to be thrown at us in 2021. The opportunity will be disguised as threats...so take the time now to evaluate the strengths that you will need to rely on and the opportunities that you’ll be looking out for. If you haven’t prepared a basic SWOT analysis for 2021...spend some time now.

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