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Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.

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Large-scale AI models trained on extensive datasets are shifting computer vision toward more adaptable and scalable solutions.

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Scientists estimate that insects account for 80% of all animal life on Earth. It’s no wonder you can’t walk even one foot into a forest without stepping on something crawling or being overwhelmed with buzzing and biting insects. While I am not ready to say that AI based functionality accounts for 80% of a typical […]

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Generative AI (genAI) was supposed to quickly disrupt and radically change the way we analyze data using our existing BI tools. Maybe someday, but not yet. Unlike other genAI use cases (e.g., content generation, writing automation, etc), genAI is not disrupting the enterprise business intelligence (BI) software market. Instead, GenAI is adding valuable incremental capabilities, […]

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Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.

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Traditional databases are proving insufficient for generative AI models, which often operate in high-dimensional spaces and require searching for similarities. Learn how vector databases can help fill the gap in this preview of a session at the upcoming Technology & Innovation Summit North America.

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Get six key takeaways from the recent Databricks annual conference including its acquisition of Tabular and a Nvidia partnership.

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Navigate the choppy and always exciting waters of artificial intelligence (AI) with Forrester’s analysts. Forrester’s multi-episode webinar series on AI delves into the profound impact AI has – and will continue to have – both on how data scientists and software engineers approach their work and how other job functions will have to adapt to […]

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Technology and data leaders are at a pivotal moment, being pressed to chart a path that capitalizes on new and emerging technology to drive meaningful business results. Learn how Forrester's annual Technology and Innovation Summit North America can help you get there.

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The key to turning data into meaningful and actionable insights across the organization lies in a frequently overlooked area — establishing a strong foundation of data governance.

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Learn how leveraging synthetic data can help with the critical time to realize AIOps value, such as autoremediation capabilities and enhanced decision-making.

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A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.

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In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.

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Learn more about the recent announcement from Growth Catalyst Partners outlining the formation of a new company to help improve data literacy and data communications.

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With the explosion of interest in generative AI and large language models, data fabric is poised to accelerate data democratization. Find out why.

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The FTC is officially investigating OpenAI, creators of ChatGPT, sending a letter with over one hundred questions and a request for supporting documentation related to their business model and the reliability and responsibility of their large language models (LLMs). The investigation and letter offer enterprises a definitive set of areas for evaluating their processes and […]

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The Forrester Wave™: Process Centric AIOps, Q2 2023 evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.

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Forrester data shows that fewer than 10% of enterprises are advanced in their insights-driven capabilities. Find out why in this blog post.

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In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape. Selecting and investing in the right MDM platform is a critical, […]

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Enterprise business intelligence (BI) continues to be the last mile to insights-driven business (IDB) capabilities. No matter what technology foundation you’re using – a data lake, a data warehouse, data fabric, data mesh, etc. – BI applications are where business users consume data and turn it into actionable insights and decisions. The BI market has […]

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In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why? Because they have a better understanding […]

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Tools leveraging ML models in dynamic environments must be continuously fed new data in order to adapt to changing conditions and goals. They need to learn as much as possible about their new environments before being fully able and safe to provide service and ultimately deliver value. Synthetic data can help address these and other AI/ML challenges.

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“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and an insights strategy, the road forward is not so clear. Executives find themselves bewildered and disoriented in a […]

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AIOps is a fast-moving and expanding technology arena that organizations big and small are adopting. The breadth of capabilities under the AIOps umbrella is massive, and the approach and perspectives for implementing it can be confusing. Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.

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Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives. You probably already have basic marketing measurement approaches running — whether it’s last-touch or a 30/60/90-day analysis of your email […]

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The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.

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Software takes part in almost everything we do, and yes, we do trust that it works. Yes, sometimes it fails and it drives us nuts, but in most cases, it does what we expect it to do. How have we learned to trust that software works? Through positive experiences with software that meets our expectations. […]

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In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.

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Check out key takeaways from this year’s EY Global Data & AI Summit.

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We all see and experience things through the lens of prior travels and encounters. This is no different from the path you choose to move forward with your AIOps implementations. An outcome of our Now Tech: Artificial Intelligence For IT Operations, Q2 2022 report was confirmation that more vendors have entered the AIOps market. I […]

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About Me Even though I was born in a small town in the northern part of India, I have spent most of my life in the glorious city of Mumbai, where I earned my degree in mechanical engineering. Dancing on the high beats of Bollywood music rejuvenates me! I moved to the United States for […]

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Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices. In our latest, updated research, we found that more […]

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The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.

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The rise of data intelligence in the creative process will be as transformative as the creative advertising revolution of the 1960s.

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Artificial intelligence applications are beginning to hit their stride, delivering end-to-end experiences for customers and employees that match or exceed human capacities. To help enterprises decide which AI/machine-learning (ML) platform to invest in, Forrester evaluated vendor platforms offered by Amazon Web Services, C3 AI, Cloudera, Databricks, Dataiku, DataRobot, Google, H2O.ai, IBM, Microsoft, Palantir, RapidMiner, RStudio, […]

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It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […]

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Definitions can be murky. Our new reports aim to provide clarity and guidance around artificial intelligence for IT operations.

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AIOps builds upon observability and monitoring to develop deep AI driven insights that enhance human judgements. As we move from monitoring to AIOps, we also move from a reactive to active, then proactive footing before establishing the predictive capabilities AIOps promises. Biomedical devices function the same way. They use the body's telemetry and then act on it before harm is done.