Greg walks through the latest edition of The Krehbiel Letter, giving the key takeaways and summarizing each article. Topics include ... 

Customizations can cause no end of headaches. They're necessary sometimes, but think three times before you dive in. 

What if programmatic advertising died? According to Bob Hoffman's Adscam, it's mostly garbage. Only 3% of spend results in an ad someone sees. 

Use data for new product ideas. Customer data can be a source of ideas, and it can be used to verify or discredit hunches. 

CDP use cases for publishers. A quick summary of a video that outlines 14 CDP use cases. 

"My kids are always on TikTok." A few things to consider before you dive into the latest craze. 

CDP implementation mistakes to avoid. A list of ten common mistakes people make when onboarding a CDP. 

And more ...