Opening: I forgot the cold open, plus 5 more tips for short videos

Oh boy. I like to model best practices when I can, so that I set a positive example. I do that pretty well with my print newsletter, but I forgot a few things when I started this podcast. 

1 -- you have to capture the viewer's attention in the first few seconds, so it was a mistake to start this podcast with music. 

You need to do a quick opening that tells the viewer what the show is about. 

2 -- if you want to be on some services, like TikTok or Instagram, you should stay below 60 seconds. I'm not sure that's possible for my subject matter. 

3 -- ask questions and try to get some engagement, comments and such from listeners. 

4 -- explicitly ask people to subscribe, like, share, and leave a review. 

5 -- be clear and direct. 

6 -- include captions so people can read the text and keep the volume off.