Welcome to the first episode of LOST IN FOUND, a podcast exploring the power of Found Content. Each week, we'll be talking to the people who are using Found Content to make more authentic communications. From agency creatives to Tiktok creators to CMOs.

In this episode, our Executive Creative Director Tom Christmann sits down with our Founder Analisa Goodin to talk about why they're making this podcast and the 7 ways Found Content is changing everything.

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Got a question? Want to be a guest on the show? Or maybe you just want to nerd out about Found Content? Write to our host (and ECD) at tom@catchandrelease.com.

ABOUT OUR GUEST: Analisa is the founder and CEO of Catch+Release, a venture-backed startup that supports brands in building authentic, award-winning ad campaigns, while ensuring the creators are being compensated for their work.Analisa took a unique path to get to where she is today and admirably stayed true to herself and her passions. While many business leaders have their MBA, Analisa is passionate about the arts and holds her Masters of the Arts. She spent several years in the creative ad world focused on image research. During her time in the agency world (at firms like Goodby, Silverstein & Partners) and as the leader of her own agency, she was able to understand the key pain points - that she would eventually go on to solve - firsthand.Analisa has raised more than $26M from top venture capitalists at leading firms like Accel for her revolutionary technology that for the first time gives brands a way to leverage found content, meaning content that already exists on the internet today, uploaded by creators, including directors, photographers, producers, entrepreneurs, and everyday people.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit catchandrelease.substack.com