Content marketing is an ever-evolving space and staying ahead of the curve requires strategic insight from today's thought leaders. In a world of rapid change, who better to anticipate trends than the final guest of the year on Lost In Found, industry kingpin Gary Vaynerchuk?
(For the two or three people who haven’t heard of him, Gary is a 5X NYT bestselling author and a serial entrepreneur who built Resy, Empathy Wines before starting Vayner Media, the global creative and media agency that has disrupted quite a few things in the industry. He’s also a creator! He posts several times a day on most social platforms at Gary Vee. And last year he launched a successful NFT art project featuring characters he drew himself called VeeFriends.)
Throughout his career, Gary has never shied away from saying exactly what he thinks. But what makes him unique is that he always thoughtfully connects the dots between current trends and where they’re likely to go next. Listen in as Gary gives us his thoughts on a range of issues, including:
Creativity in the time of generative AI
What is a Post Creative Strategist?
Why brands are built in social
Why TikTok organic reach has waned and what to do about it
The new Instagram Notes feature
A new kind of ad agency called a “Clip Agency”
Marketing instead of Testing
Why you should be making way more content
Why expensive content is not necessarily better content
and more!
Since this episode has so much talk of AI in it, I’m going to let jarvis.ai write the rest of these show notes. Jarvis?
Are you ready to take your content strategy to the next level? Get ahead of the game and learn what digital marketing pioneer Gary Vaynerchuk has to say about the future of content. From his own advent into social media, Gary Vaynerchuk bulldozes through outdated best practices, inspiring marketers around the world with fresh insights on new approaches that will help them grow their businesses and succeed in today's ever-evolving landscape. In this episode, we are going to explore some of Gary’s thoughts on making content more effective so that you can accelerate your brand’s growth and reach a wider audience. Our eyes widen as we get ready to write down every word coming out of this marketing master’s mouth.
Jesus, Jarvis. Calm down.
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