Greg and Stephen discuss some of the things that make business to business (B2B) customer research different from business to consumer (B2C), based on Greg’s webinar.

Is survey fatigue a red herring? We think it is!

If you missed the webinar you can find it here: https://www.tlfresearch.com/webinars/b2b-sampling-methodology-and-battling-response-rates/

https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep67+-+B2BSamplingResponseRates.mp3