By my reckoning Pricing is the quickest way to increase the profitability of your business except of course I am not the expert, the expert is David Abbott. Check out the episode of Talk Marketing and see if David and I can convince you to increase your prices so that you can work less hard and achieve more profitability.

David Abbott is an engineering science and economics graduate. He has been working in marketing since 1987, which I'm sure he won't mind telling you is 35 years. In that time, he has held a host of Marketing Management and Marketing Directorships and run his own sales and marketing consultancy. He is the author of How to Price my Platypus. He is the platypus guy.

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