Martin: Okay, great. That's really good news. Excellent. Okay, cool. So we are here today to talk about marketing. And so I only have like four or five questions, the four or five questions as you know are, how you're qualified to talk to us about marketing? What it is that you do? Who it is that you do it for? How you do it, how you deliver success for your customers? How you feel about marketing, and what your recommendations are for people in the current situation. So maybe we should get started at the beginning and you can tell us all how you are qualified to talk to us about marketing.

Melanie: I got into marketing via sales and I discovered that sales and marketing, it should be no revelation to anyone that they should be far more connected than they are. I started my own company, I did the sales, I did the marketing and I had previously worked with organisations as the sales person. It used to frustrate me in sales, that the marketing folk would send out these messages that the sales folk had to translate to the customer, and they weren't always on message so there was a disconnect. I guess from there, you know, continuing to work in sales, I really started to want to have that influence in marketing. I then did a master's degree in marketing. To my mind, there was two types of marketing, there was marketing for big organisations who have already got strong brands, and really what they're doing is protecting their brand, and looking normal and all that. And then there is marketing for innovation. So if you're a startup or you're a disruptive brand, you have a very different set of challenges because nobody knows who you are. There's no trust you have a completely different set of issues. My interest was not in how do you market Coca Cola or Nike, whatever. It was much more What if you were developing a set of sports shoes and no one has heard of you? What do you have to do? And so through that I did a bit of research and really the findings from that is what makes, I suppose I might give me some credentials around marketing. It is really getting endorsed by the right endorser, win awards, if you can. It doesn't really matter what category that is in; it could be best, fastest growing, nice place to work, environmental policy, just win something and look normal.

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