I was introduced to my guest on today’s show several years ago at a friend’s bachelorette party. The most beautiful outdoor picnic was created for a group of 15 or so women honoring my friend. Rae Johnson, the founder and owner of Not Ur Average Picnic, was the one who created a beautiful masterpiece that transformed the backyard and made the picnic glamorous for my friend. I’ve been following along on her journey (from afar), and have been in awe of the beautiful work she does. I knew she started this business at a “young” age and I wanted to hear all about how she got started and what her business looks like today.

In our conversation, Rae shares her journey of starting and growing her business. She talks about her background in finance and teaching, and how she discovered her passion for creating beautiful picnics. Rae discusses the challenges she faced, including competition and the seasonal nature of the business, and how she pivoted to offer a wider range of event planning services. She emphasizes the importance of staying in your own lane and not comparing yourself to others.

Enjoy the show!

Takeaways

-Starting a business can be scary, but staying focused and staying in your own lane is key to success.

-Pivoting and adapting to changing circumstances is crucial for business growth.

-Comparison can be detrimental to your progress, so focus on your own journey and be grateful for what you have.

-Age and life circumstances should not limit you from pursuing your dreams and goals.

Chapters

00:00 Introduction and Background

09:11 Starting Not Your Average Picnic

13:18 Pivoting and Expanding the Business

23:11 Starting a Business Regardless of Age

27:03 Promoting Not Your Average Picnic

28:36 Providing Services and Support

30:16 Encouragement for Women Pursuing Dreams

Connect with Rae

Instagram: @noturaveragepicnic

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Connect with Erica

Email // Facebook // Instagram // Linkedin

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