A sneaker-inspired episode, we look at 3 brands have stepped into Web3 with their own decisive approaches.
3 Ways To Play:
1️⃣ Nike & RTFKT – Acquisition of a major player & their community to kickstart a clear and deliberate Web3 initiative
2️⃣ Adidas: Into The Metaverse – Tapping into existing communities through partnerships & collaborations with Web3 brands and creators
3️⃣ Lacoste: UNDW3 – A clear, sophisticated approach to building their own brand in Web3
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Resources:
Nike & RTFKT
https://www.youtube.com/watch?v=h6dtzwMfLa0
Adidas: Into The Metaverse
https://www.adidas.com/metaverse
Lacoste: UNDW3
https://global.lacoste.com/en/undw3.html
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