Learn how Amazon is using right-sizing technology to reduce plastic waste, emissions, and shipping costs with science-based targets. This episode explores the challenges of reusable vs. recyclable packaging and why water usage plays a crucial role in sustainability.
Evelio Mattos, Adam Peek, and Cory Connors break down Amazon's latest curbside-recyclable innovations, the complexities of sustainability decisions, and the broader impact on brands worldwide.
Plus, hear how companies like Liquid Death are using clever marketing to challenge legal roadblocks in the packaging world.
Topics:
Amazon packaging innovation
Right-sizing packaging
Reusable vs recyclable
Curbside recyclable packaging
Water usage packaging
Reducing packaging waste
Amazon sustainability efforts
Liquid Death marketing
Sustainable packaging tools
Packaging emissions