ProfitWell (now Paddle) are the industry leaders when it comes to the social content game. 

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Over the last 5-6 years, they've built out 10+ unique shows and podcasts - that's helped position them as the leader in SaaS. 

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In this episode, I sat down with one of their original producers Dan Callahan to discuss how they approach show ideation/creation/distribution. 

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It was a super fun conversation and one that I think if you're trying to adopt a similar approach, will be super useful for you!