A founder with a strong LinkedIn personal brand is like the equivalent of having 15-20 SDR's.
a.k.a. they can drive substantial pipeline all by themselves.
In 2024 and onwards...

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The B2B companies that place their founder (+ execs) at the heart of their content strategy will gain a real competitive advantage over those who don't.

Why? Two main reasons:

1) Personalities now dominate the inter-webs NOT faceless corps.

2) A personal brand is the best way (outside of in person networking) to build trust and relationships at scale.